Woven by Raines

A specialized team that provides a unique service and development approach for boutique properties.

Successful properties weave together many individual details to create their own unique culture and guest experience. As a result, they require an approach that’s as tailored and distinct as the property itself. Woven was created to specifically address these needs. This approach, combined with our expertise as owners and operators, creates a better guest experience as well as efficiencies that lead to a better bottom line.

Each property-specific approach puts an extra emphasis on curated experimental programming, and a commitment to deep rooted community engagement through partnerships with local businesses and purveyors.

Custom, Tailored Strategy

Customized, Tailored Strategy

Our approach is based on custom strategies specifically created to address the needs of each individual property, the community where it is located, and the expectations of the discerning traveler.

Brand & Marketing

Branding & Marketing

We create property-specific branding, communications, and programming that conveys the unique spirit of each property.

Food & Beverage

Top Tier Food & Beverage Program

We offer top tier leadership and consultation for culinary programming and design, concept and menu development, and service execution resulting in financial success.

Select Properties

The Foundry Hotel

The Foundry Hotel

Asheville, NC

The Foundry Hotel is an adaptive reuse development project unlike any other, marrying historic steel mill buildings with new development to create an unparalleled oasis within the heart of downtown Asheville. Raines continues to provide operational oversight and an unwavering focus on distinct, quality programming to make The Foundry Hotel the preeminent lifestyle hotel in the market.

  • 2018 Hilton/Curio Development Project of the Year
  • #30 Hotel in the World in Condé Nast Traveler 2020 Readers’ Choice Awards
  • Workshop Lounge, with inspiring local cocktails, live music, outdoor patio and lawn
  • Benne on Eagle, the latest concept from Chef John Fleer.

See How The Foundry was Developed:

Hotel Florence

Hotel Florence

Florence, SC

The only boutique hotel in Florence, SC, Hotel Florence is located in the heart of the city’s historic downtown, welcoming guests with unmatched southern hospitality and a unique boutique experience. Boasting luxury guest room accommodations and top of the line amenities such as a full-service spa, on-site restaurant (Victors), a fitness center, and 2,900+ square feet of meeting and event space, Hotel Florence has become the city’s premier hotel destination, whether for business or vacation. Steps from the Francis Marion Performing Arts Center, Florence’s Cultural District, and a selection of locally owned restaurants and shops, Hotel Florence provides guests with endless opportunities to enjoy the historic city streets.

  • Part of the Tapestry Collection by Hilton
  • Newly renovated in 2020
  • #1 Hotel on Trip Advisor in Florence